Why is Data Privacy Important to your Business?

In today’s online culture, our ability to keep our data private has become increasing difficult as we share more personal information online and that information is digitized.

In particular, our identity as online consumers has made us vulnerable to the violation of our privacy and to the misappropriation of our information. Much publicized security breaches in companies like Facebook and Equifax have contributed to the erosion of consumer confidence in the ability of companies to keep their personal data safe.

Consequently, consumers today are becoming more cautious about which businesses, big and small, they’ll share their personal information with.

© Registration online created by freepik – www.freepik.com

If you’re an HVAC contractor currently offering financing to your customers digitally, or interested in doing so in the near future, you need to make sure their sensitive information is protected.

Not All Financing Apps Are Created Equal

When looking for an app that will give you the ability to offer financing to your customers, you need to keep the following checklist in mind:

  1. It helps you enhance your company’s brand value by preventing breaches that hurt your customers– a security breach can damage your company’s reputation. The biggest fallout will be the loss of customers who no longer feel your company is trustworthy or safe. This is why you need to make sure the financing app you use to help your customers apply and get approved for financing has implemented strong security measures to protect users’ personal data.
© Mobile app concept created by pikisuperstar – www.freepik.com

2. It builds customer loyalty – if you build a reputation for keeping your customers’ personal information safe, you will build a loyal customer following and become more attractive to prospective customers, many of whom may have already experienced personal information theft.

3. It supports your industry’s move toward innovation responsibly – if you select a platform that has the necessary safeguards to protect users’ data privacy, you give consumers the confidence to embrace innovative solutions, like a financing app, that enhance their experience as customers and move your HVAC business forward.

Credit for Comfort puts customer’s data privacy and security first

Credit for Comfort provides an extra layer of security for contractors’ customers. With the Easylink feature, any sales consultant out on the field can text or email a financing application to their customers directly so they can fill out their personal information in their own device.

© Smart home background with device created by freepik – www.freepik.com

This removes the awkwardness of having to turn around the sales consultant’s smartphone or tablet so homeowners can fill their personal information, providing a much better customer experience.

What’s more, the Credit for Comfort app provides approval decisions from lending partners safely in seconds, so you can close the deal at the kitchen table.

Get more details on Easylink here https://www.creditforcomfort.com/features/easylink.html

Start Offering Financing with Credit for Comfort

Talk to our success team about how easy it is to start offering financing and increase your sales with the Credit for Comfort app

Fiorella Cotrina
Fiorella Cotrina is Content Manager at Watsco Ventures. She can be contacted at fcotrina@watscoventures.com

Most Popular