Fiorella Cotrina

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Fiorella Cotrina is Content Manager at Watsco Ventures. She can be contacted at fcotrina@watscoventures.com

The Real Costs of Not Offering Financing

The real cost of not offering financing for your HVAC customers is that you're missing out on big opportunities that can be beneficial to...

4 Steps to Getting your Team Engaged with Financing

You know what providing financing for your customers can do for your HVAC business and are ready to get started. The next step is...

How Deferred Interest Plans Work

The following video explains how deferred-loans work and provides some tips you can share with customers how they can best approach repayment. How Deferred...

How Multiple Loan Applications Can Affect your Customer’s Credit Score

If you are looking to finance your home, get a credit card, or receive any other type of personal bank loan in the U.S.,...

6 Steps You Can Take to Sell with Second Look Financing

Second Look financing is a powerful lending alternative to Prime, enabling you to provide customers with near prime or subprime credit scores an affordable way to finance their HVAC job.

Why is Data Privacy Important to your Business?

In today's online culture, our ability to keep our data private has become increasing difficult as we share more personal information online and that...

5 Ways to Lead the Sale with Financing

Leading the sale with financing is one way you can put your best foot forward on your next homeowner visit and help close that sale.

What is the Difference between Prime and Second Look Financing?

Prime and Second Look Financing are two types of lending options you can offer consumers based on where their credit scores fall. Here we’ll cover...

5 Types of Homeowners who are looking for Financing Options

More and more, consumers today take advantage of financing to help them purchase both small and high-ticket items. Below are 5 reasons why homeowners may want financing, and why you really need to...

3 Reasons Why you Should Offer Financing to ALL your HVAC Customers

According to a 2019 Harvard Report, the U.S. market for home improvement and repair, including HVAC jobs, has been on the rise over the...

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