Fiorella Cotrina

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Fiorella Cotrina is Content Manager at Watsco Ventures. She can be contacted at fcotrina@watscoventures.com

How to grow my HVAC business? A Roadmap

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6 Advertising Ideas that Will Make Your HVAC Company Really Stand Out

Here's the million-dollar question: How do you differentiate your HVAC company from the other HVAC businesses in your area offering the same services? With...

7 Reasons your HVAC Company Should Offer Financing

A Bright Horizon for the HVAC Industry The U.S. HVAC market has been increasing steadily over the years. According to estimates, our industry may...

What Customers are looking for when searching for a Heating and Cooling Contractor

Consumers are becoming increasingly knowledgeable about what they want when working with heating and cooling contractors. Thanks to the internet, word-of-mouth referrals, advertising, and...

Why you should sell value, not price

Some HVAC salespeople believe price is all that matters. Their conversations begin and end with the customers' question: What's the job going to cost? Selling...
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We have expanded our financing partners. Introducing CustomFin

We are very excited to introduce you to Custom Financing Solutions (i.e., CustomFin). CustomFin is a great new addition to our roster of finance...

Our Team was in Texas spreading the Word about Credit for Comfort

Guests enjoy a cup of joe and a hearty breakfast as they listen to Credit for Comfort presenter Kyler Clifton explain how the Credit for Comfort app works.

The Real Costs of Not Offering Financing

The real cost of not offering financing for your HVAC customers is that you're missing out on big opportunities that can be beneficial to...

4 Steps to Getting your Team Engaged with Financing

You know what providing financing for your customers can do for your HVAC business and are ready to get started. The next step is...

How Deferred Interest Plans Work

The following video explains how deferred-loans work and provides some tips you can share with customers how they can best approach repayment. How Deferred...

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