Fiorella Cotrina

Fiorella Cotrina is Content Manager at Watsco Ventures. She can be contacted at

Why you should sell value, not price

Some HVAC salespeople believe price is all that matters. Their conversations begin and end with the customers' question: What's the job going...

We have expanded our financing partners. Introducing CustomFin

We are very excited to introduce you to Custom Financing Solutions (i.e., CustomFin). CustomFin is a great new...

4 tips on how to communicate with your customers as we navigate the Coronavirus

We know you're facing many challenges as an HVAC entrepreneur right now. In this time of uncertainty, it...

Credit for Comfort has a New Finance Partner

We are delighted to introduce you to Service Finance, our newest finance partner. With Service Finance, contractors...

Our Team was in Texas spreading the Word about Credit for Comfort

Guests enjoy a cup of joe and a hearty breakfast as they listen to Credit for Comfort presenter Kyler Clifton explain how the Credit for Comfort app works.

The Real Costs of Not Offering Financing

The real cost of not offering financing for your HVAC customers is that you're missing out on big opportunities that can be...

4 Steps to Getting your Team Engaged with Financing

You know what providing financing for your customers can do for your HVAC business and are ready to get started.

How Deferred Interest Plans Work

The following video explains how deferred-loans work and provides some tips you can share with customers how they can best approach repayment....

How Multiple Loan Applications Can Affect your Customer’s Credit Score

If you are looking to finance your home, get a credit card, or receive any other type of personal bank loan in...

6 Steps You Can Take to Sell with Second Look Financing

Second Look financing is a powerful lending alternative to Prime, enabling you to provide customers with near prime or subprime credit scores an affordable way to finance their HVAC job.

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